Custom QR code examples
QR Codes

QR Code [ Quick Response Code ] is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, it has become popular due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or by supported extensions virtually any kind of data.


Although initially used to track parts in vehicle manufacturing, QR Codes are now used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product/loyalty marketing (examples: mobile couponing where a company's discounted and percent discount can be captured using a QR Code decoder which is a mobile app, or storing a company's information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directory), band in-store product labelling. It can also be used in storing personal information for use by government. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR Code. Many QR code applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a Uniform Resource Identifier (URI), or compose an e-mail or text message after scanning QR Codes. QR Codes can be found on nearly all smartphone devices.

50+ ways to use QR codes

  1. Business Cards – recipient scans the code to import your contact info.
  2. Clothing Designer Who are you wearing? The fabric design incorporates the scan code. Scanning the code launches the designer’s website. (Then let your customers order an outfit via the web incorporating THEIR scan code into the design of the outfit. )
  3. Head of Lettuce – find when and where lettuce is grown: it’s already being done in Japan.
  4. Website – on the Contacts page.
  5. Big Box Retailer – Manufacturers provide how to install videos via scan codes.
  6. Product Packaging – This helps sell product; helps with install; helps reduce call-center calls; and reduces returns.
  7. Magazine/Newspaper Ad – scan the code to launch a video; calendar item; or pre-filled in tweet.
  8. Magazine/Newspaper Editorial Coverage – scanning the code launches digital content such as video coverage or updates for news by topic or story.
  9. Outdoor Billboard – great for a teaser campaign for a new movie or TV show.
  10. Interactive Television – imagine the TV show story line incorporates scan codes that reveal additional information for the character or viewer.  (For the viewer the scan code might include the backstory on how this stunt was done.
  11. Name Tags – create and add your scan code to your name badge to make it easy for conference and exhibit attendees to get your contact info.
  12. Books-Books-Books – Text Books – until all text book content is delivered via an iPad, add scan codes to text books to “add” video to the book. Children’s Books – add scan codes to help make learning fun! Novels – add scan codes for sidebar stories about the characters or author commentary. Recipe Book – scan the code to see the “how to” video (cooking technique, how to make this dish, inspiration from the author). Non-Fiction – add scan codes to add content updates since the book was published.
  13. House For Sale Signs – add scan code that launches video or photo tour of the house.
  14. Luggage – add your scan code to your luggage
  15. Train – add scan code to get a schedule and route
  16. Toys – manufacturer includes on each toy for an extended experience. For example, when you scan American Girl, you get an additional story about your American Girl.
  17. Games – scan codes an extra interactive game play dimension that launch a video
  18. Appliances – Can’t find the instructions for the vacuum cleaner you bought two years ago? The scan code launches the appliance manual on the website
  19. Museum – scan the code for audio commentary for this piece of artwork
  20. Theme Park – create a scavenger hunt with scan codes.
  21. Historical Site Markers – scan code reveals video or text about a historical location
  22. Facebook – scan code provides your info.
  23. Recipes – scan code for a recipe added by mfr, retailer or restaurant (on a menu)
  24. CD – Scan code to get bonus content: free wallpaper, video, ring tone and tour schedule.
  25. Catalog – Sears uses EZcode scan codes to show product review and specs.
  26. Airport Signage – passengers on the go get connected to airline’s flight status
  27. College Campus – Case Western Reserve University student organizations use their scan codes to promote campus events
  28. Google Maps – scan code to get a walking map from here to there.
  29. Calendar Item – scan code to save the date, time and place for an event.
  30. Discount Code – scan to get a text message with an instant promo code.
  31. Call or Email Us! – scan the code and get a return phone call or email.
  32. Movie Ad – scan this code for your choice: watch the movie trailer, find the closest theater or buy tickets now. Every movie ad should let you see the movie trailer – now!
  33. Tweet This! – scan code to tweet a story (with suggested text for your tweet)
  34. Concert Venue – guests scan the code when existing the concert venue to tweet: a) they enjoyed the show; and b) promoting the next event at this concert venue. This helps: a) build the concert venue brand; and b) promotes the next event
  35. Craker Jack caramel-coated popcorn and peanuts snack – Free Prize goes digital – these scan codes fulfill digital assets (it’s a surprise until you scan the code; or, your choose of free digital asset)
  36. Media Release – add scan codes to media releases
  37. In Store – add scan codes to all signage. Save the date for our fashion show; see a video about this product
  38. Grocery Shopping Cart – on sale this week (scan code remains the same: content changes weekly)
  39. Taxi Stand – scan to call a taxi
  40. Scan2Win – for your chance to win, scan this code.
  41. Direct Mail – include various scan codes (call us; watch a video, launch website, enter sweepstakes)
  42. Invoice – turn an invoice into a marketing tool with a scan code that launches a video or website
  43. Video Game – add bonus content, clues or links within a video game
  44. There’s An App for That – add a scan code that takes the consumer to the mobile app that you want them to download on an iPhone.
  45. Trade Show Management – your scan code on traditional collateral launches your trade show app
  46. Vacuum Cleaner – Launch a video to show how to replace the fan belt.
  47. Photography Art Exhibit – Imagine an art gallery that has 20 different framed scan codes: that’s it. Each scan code reveals a different photo from the photographer.
  48. Uniforms – if all your employees wear the same t-shirt, adding a scan code on their tee can help create an interactive guest experience. And, the scan codes could lead to different call-to-actions.
  49. TV Commercial – :30 seconds not enough? Scan this code within the commercial for expanded video content
  50. Display Classified Ad – scan this code for a map showing the destination
  51. Wheaties Cereal Box – scan the code to see video of the athlete on the box
  52. Picture Frames – scan to see artwork that changes daily
  53. Webinar – integrate scan codes into your webinar for additional content
  54. PayPal Payments – scan code to make a donation to a non-profit via PayPal
  55. RSS Feed – convert your RSS feed to mobile and assign it a scan code
  56. Political Campaign – scan the codes to: volunteer, donate, see the candidate speak on an issue.